Description

In the contemporary higher education landscape, teaching can no longer be understood as a one-directional transfer of information within a closed classroom environment. Rather, it unfolds in a complex digital ecosystem shaped by fragmented attention, media multitasking, and evolving student expectations. This course is based on the premise that university teachers must move beyond traditional content delivery and increasingly assume the role of designers and curators of meaningful learning experiences. In this context, digital tools such as Miro, Whimsical, Google Forms, Google Sites, NotebookLM, Canva, and DataCamp Classroom are approached not merely as technical aids, but as instruments of creative academic production.
The course explores how principles of visual hierarchy, narrative structuring, interaction design, and attention management can be integrated into teaching practice in order to enhance student engagement and support deeper learning. Participants will examine how lessons can be structured dramaturgically, how complex ideas and data can be transformed into clear and compelling visual and interactive formats, and how students can be positioned not only as recipients of knowledge but also as active co-creators of the learning process. Particular emphasis is placed on the pedagogically grounded use of digital collaboration and content-production tools in face-to-face, online, and hybrid teaching contexts.
By combining business informatics with creative production, the course aims to strengthen teachers’ capacity to design more dynamic, visually literate, participatory, and cognitively aligned learning environments. The broader objective is to support the modernization of higher education teaching through approaches that improve attention, knowledge retention, and student participation, while also contributing to the institutional visibility and pedagogical innovation capacity of the university.

Learning objectives / expected outcomes

Upon completion of the course, participants will be able to:

Critically examine the changing nature of teaching and learning in contemporary higher education, particularly in relation to fragmented attention, media multitasking, and the expectations of digitally immersed students.
Interpret and apply key principles of visual hierarchy, narrative structuring, interaction design, and attention management in the design of pedagogically effective learning experiences.
Use digital collaboration and content-production tools such as Miro, Whimsical, Google Forms, Google Sites, NotebookLM, Canva, and DataCamp Classroom in a purposeful and pedagogically grounded way.
Design and structure lessons dramaturgically, with appropriate pacing, interactivity, and visual coherence, in order to improve student engagement and support deeper learning.
Transform complex concepts, data, and academic content into clear, compelling, and visually literate instructional materials suited to face-to-face, online, and hybrid teaching contexts.
Develop student-centred learning environments that position learners not only as recipients of knowledge, but also as active participants and co-creators within the instructional process.
Integrate business informatics and creative production approaches in order to modernize teaching practice and enhance the quality, relevance, and innovation capacity of higher education instruction.
Reflect on and evaluate the contribution of digitally supported and creatively designed teaching to student attention, knowledge retention, participation, and broader institutional visibility.

Schedule

2027-01-20 to 2027-02-10 – Weekly – Wed 11:00-13:00; Wed 11:00-13:00; Wed 11:00-13:00; Wed 11:00-13:00 – Europe/Sarajevo

Prerequisites

No prerequisites

Core details

Offering Code	TTA-M1-B-013
TTA Module	Module 1 – Foundation
Target Group	Beginners
Course Type	Seminars / webinars
Modality	Online, Synchronous
Language(s)	English, Serbian
Teacher(s)	Ljubisa Micic, Dragana Preradovic Kulovac, Sonja Djuric
Available Seats	Unlimited
University	University of Banja Luka
Time zone	Europe/Sarajevo
Duration / ECTS	5 ECTS / 8 hours
Venue or online link	To be confirmed.

Contact

Course contact(s)

Ljubisa Micic – ljubisa.micic@ef.unibl.org Dragana Preradovic Kulovac – dragana.preradovic@ef.unibl.org